Privacy Policy

Personal Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Billing and shipping address
• Phone number
• Payment information (processed securely through Cash App or PayPal — we do not store full payment credentials)
• Account credentials (email and password)

Automatically Collected Information

When you browse our website, we may automatically collect:

• IP address and browser type
• Device information
• Pages visited and time spent
• Referring website or source
• Cookies and similar tracking technologies

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders and account
• Provide customer support
• Send order confirmations, shipping updates, and payment reminders
• Improve our website, products, and services
• Detect and prevent fraud or unauthorized activity
• Comply with legal obligations

We will not use your personal information for purposes other than those for which it was collected without obtaining your prior consent.

We do not sell your personal information. We may share your data with trusted third-party service providers who assist in operating our business, including:

• Payment processors: Cash App (Square) and PayPal for transaction processing
• Shipping carriers: USPS and other carriers for order delivery
• Database and hosting providers: Supabase for secure data storage
• Email service providers: For transactional emails (order confirmations, shipping updates)
• Analytics providers: To understand website traffic and improve user experience

These providers are contractually bound to protect your information and may only use it to perform services on our behalf.

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. Cookies are small text files stored on your device by your web browser.

You can control cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encrypted connections (SSL/TLS) for data transmission, secure database storage through Supabase, and restricted access to personal data on a need-to-know basis.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

We retain your personal information for as long as your account is active or as needed to provide you with our services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

If you delete your account, your personal data will be removed from our active systems within a reasonable timeframe, subject to legal retention requirements.

California Residents (CCPA)

If you are a California resident, you have the right to:

• Request disclosure of the personal information we have collected about you
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

European Residents (GDPR)

If you are located in the European Economic Area, you have the right to:

• Access your personal data held by us
• Rectify inaccurate or incomplete data
• Request erasure of your data (right to be forgotten)
• Restrict or object to processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at support@lilywaistline.com. We will respond to your request within the timeframe required by applicable law.

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected personal information from a minor, we will take steps to delete that information promptly.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically for any changes.

Last updated: May 2026

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us: